I’ve just seen the new spring campaign of Hennes & Mauritz on TV.An American styled advertisement and therefore really expensive. It takes a quite long non-average time to show the whole spot. However, although it is quite long, it does not praise the products again and again (stressing). It rather shows a nice spring day and a subtle love story and finally in the last few seconds the seen clothes during the story are mentioned again with their product prices. A real great advertisement; please let us see more of it.
Update: Another mode campaign started recently by Adler Mode. A sunny spring day is described and something suspicious happens in the end… The imitator’s spot is available here. However, the H&M spot is much better, imho.