SCHAPPY — 3. April 2006, 23:24

I just can’t get enough…

I’ve just seen the new spring campaign of Hennes & Mauritz on TV.I just canAn American styled advertisement and therefore really expensive. It takes a quite long non-average time to show the whole spot. However, although it is quite long, it does not praise the products again and again (stressing). It rather shows a nice spring day and a subtle love story and finally in the last few seconds the seen clothes during the story are mentioned again with their product prices. A real great advertisement; please let us see more of it.

The full spot is available in an extended approx. 80 seconds version and a short approx. 45 seconds version.

Update: Another mode campaign started recently by Adler Mode. A sunny spring day is described and something suspicious happens in the end… The imitator’s spot is available here. However, the H&M spot is much better, imho.

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